Are you seeing what I am seeing?
If you are Googling the exact same keywords as me, chances are NO, you are not seeing what I am seeing.
I’m in New York City and you could be in Kalamazoo, Michigan, so Google looks at our IP addresses, which tells them where we are and adjusts the results based on our location.
Google then analyzes what your search history reveals and tries to work out assumptions that would be relevant to you based on its calculations. They are doing the same for me.
Then add to the mix Google instant And the possibilities start to appear before you finish writing what you might be looking for based on the factors mentioned above and other factors such as the most popular websites.
If you are looking at 10 a.m. M. And I’m looking at 3 p.m. M., Real time results will certainly vary based on that 5 hour difference and Google takes that into account and offers results based on real-time activity as well as.
So you won’t see what I see when we search for the exact same keyword or phrase.
Add to that that Google Instant is now taking up valuable ATF space (above the fold), if you were hoping to get first page visibility after all your SEO work you might be pushed to BTF (yes below the fold) or even worse, page 2.
So what can a website do to be seen these days?
If it is still not possible to become the most popular brand in the universe, then I would start to focus on the Google stuff. Yes, Bing is moving forward and other search engines still have a foot in the search game, but for now, at least for now, Google still has the bulk of the searches. So let’s focus on Google for this post. The following are some of the things that Google likes, not so much in order of importance as in the order of my random thought patterns. And let’s face it: if Google likes it, then you have a chance.
1. Google loves videos so start posting videos. YouTube, Vimeo, and Ustream are some sites to consider. If you are hosting videos on your own or by third parties, I suggest that you copy them to one of the major video sites to gain traction. And if you want to make Google really happy, YouTube keeps it in the family.
2. Google loves real time. Are you tweeting yet? This is the best tool for maintaining a constant stream of activity in real time. Start thinking about keywords, topics, article sources to share, and start tweeting today. Know that Google pays attention to your credibility and that is measured by RT (retweets) and conversations with other Tweeters indicated by @name. So tweet seriously, not in vain (promotion only).
3. Google loves places. Get a Google Places account. They love coupons so they can add value to their search engines. And Tags, yes, Google will allow you to differentiate yourself on the map if you pay Tag, which costs around $ 25 / month.
4. Google likes you to play with its toys. Try to use Google docs it’s actually quite useful for sharing files or getting information on the go. Google calendar it could be a solution or even an interesting application on your website.
5. Google likes it when it serves your website, so be sure to install Google analytics and have a webmaster account that you can refer to from time to time.
6. Google loves to read your email, so make sure you have one Gmail account. I use mine as a receptacle for the dozens of newsletters and blogs that I subscribe to.
7. Google loves its maps. Make sure you have one for your location on your website.
8. Google loves bloggers. Since you have a vested interest in blogspot, you may want to consider using blogspot. I believe that a blog belongs to your website and therefore I could give up on this.
9. Google loves new content. That’s where a blog on your site comes in handy. Other ideas are to change a section on your home page with news about your company or your industry, get some PDF files and other downloadable content to share; Google likes it when it plays well and makes things available to its search engines.
10. Google loves fast-loading websites so go back and clean up your code, remove the flash, reduce the number and size of your photos, and see anything that may be slowing down your load times.
eleven. Google loves tags. They really like it when you make their work easier, so go back and look at your code. Hopefully you are already using CSS and make sure your H1 tags are keywords; have a well-written, keyword-rich meta description.
12. Google likes real word page names. That means if you have dynamic pages that generate a lot of phooey like ## & ^ 236.html well that doesn’t help Google at all. Make sure the page names are words, particularly keywords, and oh, don’t have all the words together or use underscores to separate the words, Google likes hyphens. Your page name should look like page-name.htm and not page_name.htm or page% $ ###. Htm.
13. Google likes links. Many, many links. But they must be good links and they must be text-based links. Reputable directories are a good start. Getting other relevant sites to use your keywords and link to your site is worth a pot of gold or maybe two pots if it is a well established website.
14. Google loves high traffic sites. Get visitors to come and keep them there because Google pays attention to how long their search engines stay on your site and how many pages they browse.
fifteen. Google loves compromises. If you have a domain name that is expiring soon, go ahead and renew for generations to come. Ok, well at least for a couple of years.
16. Google likes deep thinkers and Many pages. I realize that the more pages you have, the more money you have to spend and certainly more time to think about what to put on those pages, but think carefully. Create a site plan that makes sense and provides your visitors with information in a logical arrangement.
17. Google likes directions. Provide your visitors with an HTML sitemap, and be sure to submit an XML sitemap directly to Google.
18. Google likes breadcrumbs. These are the little text navigations at the top of a page that indicate where you are on the site in the scheme of things. It might look something like: home> food> meat> organic. Your web developer can configure it for you if you don’t know how to program.
19. Google really likes alt tags. They can’t read photos yet, so remember to alt-tag your images and use keywords. Instead of using a generic word like image.jpg, try using a keyword, for example organic-meat.jpg. Yes, scripts work fine here too.
twenty. Google likes to know that you are real – install hcards or at least make sure you have the address and phone numbers visible on your site.
The point is that search engine optimization is undergoing radical changes and changes and I have no idea where PPC will end up in the scheme of things, nor do the experts at this point, they are all waiting and watching the way I do. I think. I can say. So follow these basic rules:
1. Have a clean, coded, well organized and keyword relevant website.
2. Provide good content on your website.
3. Blog and post updates regularly.
4. Socialize – Use Twitter, Linkedin, Facebook, and other sites that give you the opportunity to interact with the world at large. No more hiding behind your desk, sir / miss!
5. Don’t resort to black hat techniques or link farms; Not only does Google not like that, but they can also shut it down.
6. Read other people’s blogs and comment where it makes sense and when you can offer information or add something to the conversation.
I invite you to start right now, comment on this blog post – add some of your suggestions or feel free to refute mine. Let’s get the conversation going and links to your site!
