If you’re in charge of inbound marketing for your company, you know the definition of “overwhelming.” In order to continuously engage potential leads, you run erratically updating landing pages, sending email marketing messages, writing e-books, doing “SEO” on your existing content, and more. With all of these responsibilities on your plate, it is imperative that you be efficient at your job. Here are 7 quick and easy ways to improve your marketing strategy in little to no time.
Link to internal content / offers – When you’re busy creating new content, don’t forget that internal linking is not only a great SEO strategy, but it’s also a way to tap into an interested prospect. If your potential customer is reading an article that they find intriguing and you have other content that is relevant or you have an offer that is relevant, connect them! For example, if you have a blog post on “Facebook SEO Strategies” and have written an ebook on the same topic, highlight the words “Facebook SEO” in your blog post and link to your ebook. Just make sure you don’t mislead your reader by linking to something that isn’t relevant at all. It establishes an appearance of “spam” and can create a feeling of mistrust.
Be interactive – Being social is only part of the business, and any good inbound marketing will have several social platforms to keep up to date, be it Facebook, a blog, Twitter, a forum, etc. Take a minute out of your day to respond to the comments left on these platforms. The goal of having a social platform is to promote a feeling of interactivity between customers / fans and the business.
Call to action – It is surprising how often a call to action is left out of the content. Literally, it should have each and every piece of content that you post. Review your existing content and make sure you have some kind of call to action. If it doesn’t, add one. It can be something as simple as “sign up for our newsletter for special discounts” or “click here to get your free ebook.”
Reframe your content – This is especially true for blogs or page titles. Any good SEO company will tell you that your meta titles are not only extremely important for indexing, but they are also important for traffic. You can’t get leads without traffic, and you can’t get traffic if your blog posts or page titles are boring. Take a minute to go through a couple of pages / blog posts to make sure the titles are attractive.
Share – You have all this great information to give people, so share it! If you are a marketer and you are not sharing your content through social media and other means (i.e. press releases), well … it’s time for a new job.
Button – Make sure your call-to-action buttons aren’t boring. Do they need a little more life? Studies have shown that fewer people click the buttons titled “Submit” than any other button. If you have “Submit” buttons, change them to something more relevant or more exciting. Make sure it’s something that seems elusive; otherwise, people will be less likely to click on it. For example, “Ship” seems official, while “Get your discounts now” does not.
Get bold– Check your landing pages or sales pages (including your website’s home page) to see if it passes the blink test. What is the blink test? A potential customer must be able to see your website and within the time it takes them to blink; They should be able to get the gist of what your site offers and if it is relevant to them. Go over the words / phrases in bold or italics that can quickly sum up the offer and value of your business.
