It seems that the retail sector just can’t get their act together, they try to make us all loyal customers and then spam our inboxes to hell. They pretend to care, but they give us lousy service while they’re in their shops, that is if we can find someone to help us. They offer discount coupons but we can’t find it when we go shopping, Free Rain Check, they say, well that’s not good enough. Then when they finally drop some prices on their cheap Chinese imports, we find out it’s just because they’re closing their doors and selling their “loyal customer data” to a competitor without our permission and the process starts all over again – when do these box retailers learn, maybe when they’re all gone?
USA Today ran an interesting and scary article addressing the future of traditional retail titled; “Macy’s Cuts 6,200 Jobs, Identifies 68 Stores to Close” posted on January 4, 2017 which read;
“Retail icon Macy’s says in a statement that it is making “changes to the way stores are operated and reducing field infrastructure given declining store sales and evolving customer behavior.”
The company expects to record charges of about $250 million in the fourth quarter of 2016 that were not previously included in its earnings guidance.”
If you remember, Macy’s closed 100 stores at the end of August/September 2016.
Maybe it’s more a matter of protecting shareholders’ equity and quarterly earnings. There was an interesting article in Reuters on January 20, 2017 titled; “US Department Stores Maintain Steady Profitability Even as Sales Fall,” written by Nandita Bose and Siddharth Cavale (Chicago Correspondents), which stated, “US Department Store Chains Hit by slowing sales for more than two years, they have used layoffs, closures and cutbacks to maintain one aspect of stability: profit margins.
Sure, I get it, they want to make more money, more profit, hire fewer people, and work them part-time to avoid costly out-of-control ObamaCare mandates. And yet, I realize that the retail industry hardly needs another apology for their behavior and trampling on their customer base, after all, they have their own PR and propaganda teams to mindlessly alter the minds of their masses. with your massive data of loyal customers.
If things don’t change in retail, then companies like Amazon will eat your lunch and then deliver a replacement via an online sandwich order delivered by drone. And believe me, it’s already happening, think about it.