It is true that content marketing is getting harder. You have to work harder and be a lot more prolific to get the same attention you used to get with old-fashioned article marketing and one blog post a month.
Today, your content needs to be smarter, more targeted, and just plain more good. If you’re questioning the importance of content, these points on why content is still important will help.
Help Positioning in search engines
Even though it’s harder to rank in a search engine now than it used to be, and your ranking “number” is less important, you still want to rank high and be indexed with major search engines like Google so you can your audience finds you. To be ranked, to be searched, to be noticed, you must have content.
Keeps your audience interested
If you want your audience to visit your website or blog, you’re going to have to have something to do. Content can be all sorts of things like blog posts, articles, reports, books, games, videos, and audio. Your audience needs to consume content, otherwise what’s the point of them visiting your website?
Inform your audience
The content can be used as a means of informing your audience about various problems and solutions within the niche. Writing informative posts, articles, or creating informative videos will be a large percentage of the type of content you create for your audience.
Engage your audience
The right kind of content can entertain and engage your audience to the point that they want to come back more often. If your content asks questions and provides a means by which they can answer, you’ll win the content game. You want your audience to engage with you as it helps them better respond to your calls to action.
Inspire your audience
A really valuable and very important component of content is inspiration. The content can inspire your audience to take action. That action means they are responding to your calls to action, using your solutions, and getting results.
Build loyalty with your audience
People buy from those they know, like and trust. Creating regular content can help your audience feel like they know you. And once your audience feels like they know you, they’ll start to be more loyal, which makes it much easier to promote your next product to them.
Helps you establish authority
When people believe that you are the one with the answers within your niche, they will look to you for more. The more content you produce that is factual and well-crafted, the more your audience will see you as an authority figure on the subject. And the more they see you as an authority, the more they will want to associate with you.
Content lives long
The content you post today will pay off in the future. If you create good quality content, you will be able to benefit from it for years to come.
