“By using Emotion and Love to drive your sales and business, you will create Loyalty beyond reason. And I promise you will build relationships and enjoy a business that exceeds your wildest expectations.”
First of all, before you decide to start your cleaning business, make sure this type of job is right for you. It must be in good physical condition. Cleaning is hard and strenuous work. You must have good customer relationship skills. You will need to have basic office skills and some accounting skills.
If you plan to leave your full-time position to start a cleaning business, make sure you have at least six months of savings. Or keep your job full time and start part time.
Research all aspects of the cleaning services business. From customer service to advertising, taxes, employees, insurance and bonds, what to charge and how to professionally clean a house. Cleaning your own home and cleaning professionally is totally different. Learning to clean professionally takes a long time. When a client pays for your services, they expect to return home to find their spotless home.
Getting those first customers takes time, perseverance, and patience. You won’t get a hundred clients overnight.
Getting those first customers The hardest part of starting your own cleaning service is getting those first customers. Most clients want to know how long you’ve been in business and they want referrals. The best thing you can do is inform clients that, yes, you are new to the business, but that you have thoroughly researched all aspects of the cleaning business and reassure them that you know what you are doing and that you are able to stop doing it. . home to your specifications. Have confidence. I cannot stress this enough. Customers love to see confidence. It alleviates their worries and lets them know that their home is in good hands.
References: To get some good references when getting started, ask a few friends or family if you can clean your house for free or at a discount. The sound of working for free may not be attractive, but it will be worth it to get some good testimonials.
When cleaning those first few houses, go for quality, not how fast you can clean the house. Effective cleaning takes a long time, but it will get to the point where you can do a thorough cleaning in no time. After cleaning, be sure to go back and check all the rooms to make sure nothing has been missed. Impress those first few customers and word of mouth will spread soon.
Advertising Your company’s image is everything. Before you start advertising, decide what image you want to represent in your advertising material. Your image is very important. Be consistent with all your advertising. If you have a logo, be sure to use it on all your advertising materials. I think it is best to have a website developed before you start advertising. When advertising, stick with the same logo and colors.
Advertise in the local newspaper: Start by running a text ad in your local newspaper. Try to create an eye-catching ad. Don’t sell your services at low rates, sell your services based on the quality of your work and what you can do for the client that other companies don’t. There is a lot of competition in the cleaning service. You have to stand out from the rest.
Magnetic signs or letters for your vehicle: Having your business name and contact information on your vehicle is a great way to advertise. We use vinyl letters. The letters look much more professional than magnetic signs.
Brochures: You can print good brochures on your home computer, but I suggest you invest in some professional brochures. Hang brochures in hair salons, laundries, restaurants, bakeries, supermarkets, etc. Post flyers on car windows at local stores and businesses. You can even go door-to-door in the neighborhoods you would like to work in. You cannot put them in mailboxes. but you can put them on the front door.
Door hangers: Door hangers are a great way to get new customers. Choose the neighborhood you would like to work in and hang your door hangers. When people receive brochures or announcements in their mailbox, they usually throw them away. But if there is a door hanger on the door, they will take the time to look at it.
Business letters: Start handing out your business cards to your friends and family. You can also ask your local businesses if you can leave some cards on their counters.
Referral program: A great way to get new clients is through a referral program. Offer existing customers a discount when they refer a friend. You can offer a discount to your existing customers when the friend uses your services three times.
Website: These days, people live very busy lives, so they use the convenience of the Internet to buy the services they need. Many working women will seek services while on the job. Everyone who owns a business should have a website. It shows clients that you are serious about their business and allows them to research your business at their leisure.
Cleaning products: By using all natural products, you can offer your customers a healthy cleaning experience and protect us from harsh chemicals. Customers love natural cleaning products with essential oils. They return home to a clean and healthy home filled with the wonderful scents of aromatherapy essential oils.
Tip: Always carry hand sanitizer and wash your hands frequently while cleaning the house. Wear gloves when cleaning bathrooms. You will be exposed to many different germs in customers’ homes.
Remember that most customers prefer that you bring your own cleaning supplies. That way, they don’t have to worry about going to the store for cleaning supplies before cleaning. Some customers have special cleaners for certain appliances or floors in their homes. Typically, these customers will have these cleaners on hand for you to use. We almost always use the customer’s vacuum cleaner. That way you don’t have to carry a heavy vacuum cleaner from house to house.
What to charge I mentioned earlier that you should sell your services for the quality of your work and not for their low fees. If your rates are too low, clients will think that your work is poor and that you are inexperienced. You also want to attract customers who can pay for your services. I made the mistake of pricing my work too low when I started. Cleaning is hard work, get your money’s worth. As the old saying goes “You get what you pay for”.
Some companies charge by the hour, some charge by the room, some charge a flat rate per home, and still others charge by the square foot. I think it is better to charge by the house, not by the hour. If a customer knows they have to pay a flat fee, they don’t care if it takes 2 hours or 5 hours. Plus, your customers will know what they are paying upfront and won’t have to worry about additional expenses.
No two houses are the same. And there is not a fixed charge for every household. You have to clean yourself for a while to gain some experience and develop a system to clean efficiently. Only you know what you want and need to do. Decide what you need to earn per hour to cover all expenses and still make a good profit.
An advice: When you start your business, be sure to charge what you would charge if you had employees. Some people make the mistake of charging less when they start out just to get clients, and then as they get older and need help, they aren’t making enough money at home to pay for the help. Don’t underestimate your work. Cleaning houses is very hard physical work and you didn’t get into this business to work for nothing.
New construction cleaning If you decide to do this type of work, you will need more equipment. You will need ladders, window cleaning kits with long extensions, a vacuum cleaner, etc. These types of jobs are typically 2-3 person jobs. Cleaning new construction requires much more cleaning. You may need to remove stickers and decals from windows and showers, sinks, and toilets in bathrooms. Some require you to clean the vents to remove construction job dust. There will be ceiling fans to clean, scrub floors and clean carpentry to remove dust. New construction cleaning fees depend on the area in which you live.
Insurance and sureties. You must be an honest person and somewhat affable. People will need to trust you to be in their homes. Most clients are concerned about having someone new in their home, with good reason. It should be bonded and fully insured. Liability insurance rates depend on your insurance company and your location. Each person you hire will increase your liability insurance. It is worth the cost. You can pay quarterly or annually. You can buy your surety bond through your local insurance company. You will need to renew the voucher every year. * Note: If you hire employees and cover them with your insurance, they must be payroll employees and not subcontractors. If you employ them as a subcontractor, your insurance will not cover them. If you are a subcontractor, you must have your own insurance. you
Help for hiring If you start cleaning houses yourself, you will eventually get to the point where you need to expand your business. Start with a part-time employee. Train her and let her take her place one day a week. Then have her take her place 2 days a week and so on. This will give you the free time you need to market your business and get more clients. After you get more clients, you can hire more part-time help. Over time, you will be able to stop doing the cleaning yourself and just run the business, which is the only way you can grow your business. When training new employees, always train them yourself or ask a leading person to train them. Make sure there is a lead person for each and every cleaning job. Employees tend to slack off when they are alone.
Grow your business Over time, you will get to the point where you have enough employees and leaders and you can stop working on your business and start running your business. You will find that after a while it will be too much for you to try to clean every day and at the same time give estimates, answer calls, schedule, do book work, get new clients, etc.
Remember that one of the most important qualifications for a cleaning service is TRUST. A customer should know that they can trust you only in your home. After acquiring some cleaning positions, ask clients if you can use them for reference. Most of the time they are more than willing to let you use them for reference. This is how you build your business and acquire new clients through referrals. Be reliable. Most clients will want to be scheduled for every week or every other week on the same day of the week. Try to always keep this same schedule unless the client asks you to change to another day. If you have to cancel a cleaning date, be sure to try to reschedule as soon as possible to make up for the cleaning.