Macallan Folio 6
The Macallan Folio 6 is a tribute to the Chairman adverts of the 1980s, and comes in a book-shaped tin. It is 43% ABV, and is set to be released at Macallan boutiques in Dubai, London Heathrow, and Taiwan Taoyuan airports in the first quarter of 2021. The price of this dram will be around PS250. The tin will come with a booklet and will be packaged in an elegant book-shaped tin box.
The Macallan Folio 6 is the sixth release in the Macallan Archival Series, which pays homage to the brand’s first advertising campaign. This limited-edition dram pays homage to both print and film advertisements, and celebrates the story of Allan Shiach, the brand chairman in 1984. The tin includes an advertisement of Shiach, who narrated the book.
The Macallan Archival Series was launched in 2015, celebrating Macallan’s classic print advertisements from the 1970s to the 1990s. The ad campaigns are famous for their gentle humor and are credited with defining Macallan’s popularity as a single malt whisky. The Folios sold for $250-$300 each, and the auction house will continue to sell them in the future.
Macallan Folio 6 – A Tribute to the Chairman Ads of the 1980s
Macallan’s new Folio 6 whiskey is a great opportunity for enthusiasts to revisit one of its most famous ad campaigns. This vintage edition is packaged in a book-shaped tin and comes with a special booklet commemorating the vintage advertising. The brand has a rich heritage and this new offering highlights this history and one of its most memorable ad campaigns.
The Macallan Folio edition is the latest addition to the renowned whisky’s Archival Series, a range of releases which celebrate the storied past of the distillery. The tins are book-shaped and the packaging is designed to commemorate the company’s legendary advertising campaigns. The Folio 6 features a new label that relates to the earliest adverts for the whisky, when the Chairman danced over his brush and pen. The Macallan chairman’s cartoon was so powerful that it made it impossible for admen to refuse.
Among the new releases in the Macallan Archival Series, the Folio 6 pays homage to the 1980s’ infamous advertising campaign, showcasing the brand’s founder, Allan Shiach. The iconic campaign was a resounding success and spawned hundreds of print and film advertisements. The distinctive bottle, which resembles a book, features notes of orange and rich fruit, spices, cinnamon, and hints of treacle. In addition to the tin, the Folio edition comes with an illustrated book and USB stick with images of the distillery.
