LinkedIn is among the most frequently used tools used by companies working in marketing and sales. It’s 277% better for generating leads compared to Facebook and Twitter.
In the present, LinkedIn Sales Navigator helps sales professionals to create campaigns that bring in sales. LinkedIn Sales Navigator can be described as the highest-priced version of LinkedIn which costs more than $64.99 per month.
Sales Navigator uses its features to help you develop the most distinctive benefit proposition for your business. Then, you’ll be able to provide them with solutions to meet the needs of your customers.
The article below will allow you to be taught 9 LinkedIn Sales Navigator tricks and techniques to turn leads into customers.
Search, Save, And Monitor Key Accounts
LinkedIn Sales Navigator acts as an instrument to build leads and aids sales reps in understanding how their sales pipeline functioning. In this respect as a lead-builder, Sales Navigator’s search gives the most accurate and accurate sales pipeline. Let’s look at the steps needed to begin using
- Click the LeadBuilder tab that is located beneath the search box.
- You’ll land on a page of search results with advanced capabilities.
- Choose among more than 20 filters (company name, job title, industry, size of the company, and the geographical location) to reduce the type of leads you’re looking for.
- Make sure to save all leads relevant to the search to be added to your list. This allows you to be informed when new leads that satisfy these criteria are added to the system. You will not have to go through the same search over and over.
- It will then display the Sales Navigator will then display the prospects you have selected in your newsfeed so that you can monitor any updates or changes by scrolling through it.
Furthermore, this will assist you in checking for updates and establishing connections after you’ve decided to connect through InMail.
View Similar Leads
Another significant feature that is a major benefit of Sales Navigator is that you can use it to conduct LinkedIn prospecting. This means that you can find leads that meet your ideal prospect.
- Simply click the “ellipsis symbol” located next to the button to save.
- Click View Similar.
- You’ll receive an assortment of leads identical to leads that correspond to the information you’re looking for.
Use TeamLink and Identify Connections
Its Teamlink Connections filter lets sales professionals find prospects with initial or second-degree connections. This helps identify leads that are warm and ease the way for sales.
It is possible to save your TeamLink search even if you don’t have any connections as of yet. You’ll be notified if your coworker has connections to one of the leads you’ve got. This means you don’t need to go looking for the most current news regarding your network.
Use Tags and Notes To Organize Prospects
To monitor who’s part of the purchase process or in their personal details, sales navigators let users keep notes and also tag leads in order for keeping track of crucial details.
The function helps avoid confusion and makes it easier to keep an eye on the most important participants in the account. Also, make sure you include tags or note-taking for each lead you feed.
Apply Advance Search Filters
Use advanced search filters for your search by using keywords, titles, and business fields which allow you to run the boolean search.
- KeywordsKeywords relevant to your search, based on the profiles of potential customers.
- Geography Look for potential customers in the area of.
- Title – Look up the title of the job, such as hiring CEOs or managers.
- The size of the business Select how large the corporation will be based on whether it’s an established firm or a new start-up.
For a standard Google search, you’ll discover 6,409 results that are available on LinkedIn. If you’ve found the results, you’ll be able to use a simple personalization form to directly connect with them on LinkedIn.
Create Linkedin InMails to leads
InMails is LinkedIn’s take on email, which lets you connect with your prospective customers via professionally created LinkedIn inMails. Learn about your prospect, create an individual email that connects you to your prospective client effortlessly.
For instance, you have a lead in your team who recently wrote an article on trends in marketing, your rep can respond to the article, and then explain how they can help.
Be sure to include an appealing subject line, and then structure your message around the demands of your potential customer by engaging in a short conversation with them in order to make sure it’s succinct and easy to understand.
You’re likely to be given extremely limited InMail credits based on your subscription. Don’t spend a lot of messages with regular email.
Use Bluebird Search
“Bluebird search” is a term that can be used to refer to leads or happy customers that were once connected to your products or services, but now belong to an online news organization. If you want to get them back the sales reps of your company are able to use the “past not present” and “past but not yet present” filters to find leads.
Optimize Your Profile
Sales reps need to enhance the quality of their LinkedIn profiles to differentiate themselves from other users on the platform. The profile is a reflection of your brand’s image as well as your business. Be aware that 82 percent of potential customers look up companies on LinkedIn before responding, to create the impression of being positive.
Check that your profile is optimized using:
- Professional headshots with top quality or photos
- Your title at work or job title
- A headline that promises value
- Contact details to help you
- Summary
- Extensive work experience
LinkedIn Groups
LinkedIn Groups is the best way to utilize LinkedIn Sales Navigator to make sales. You can identify your ideal customers by using LinkedIn Groups. For the most basic version, you can find groups that you can join and participate in discussions, contribute your thoughts and be an authority in your area of expertise.
When using a sales navigator, you can use the filter Groups to find leads based on when the leads you have identified were members of the group.
