Drillid.com

Your brand matters. After all, your brand is who you are, THAT you do it, and WHY you do it. Remember: people are loyal to brands, not products.

Trademarks protect trademarks. They are the foundation of any successful brand. That is why it is important to register your trademark.

The best way to protect your brand is with a Federal brand.

Here are seven legal reasons why you need to get a federal trademark for your brand.

1. They put the federal government to work for you protecting your brand

2. They come with national protection

3. They deter copycats

4. They make it easy to protect your brand

5. They lead to more (and repeat) sales

6. Make foreign registrations possible

7. They can go on indefinitely

8. They make it easy to protect your brand

Reason for the bonus: they are properties with real monetary value

Reason n. # 1 to register your trademark: they put the federal government to work for you

The US Patent and Trademark Office will immediately begin rejecting applications for trademarks similar to yours. In fact, the USPTO is legally bound to reject them. You can even ask the Department of Homeland Security to look for violations at the border!

Reason n. 2 to register your trademark: protection at the national level

A federal trademark comes with the legal presumptions of your ownership of your trademark in all 50 states, along with the exclusive right to use it and access to federal courts to protect it.

Reason n. 3 to register your trademark: deter copycats

The registry adds your trademark to the federal trademark database, where competitors will find it by searching for new names. They will have strong incentives to stay away from their federal rights, or risk having to switch brands.

Reason n. 4 to register your trademark: they make it easy to protect you

Your federal registration will allow you to file an action in federal court for money damages. The threat of this potential legal option alone often causes violators to stop. In this way, a federal registration makes it much easier, faster and cheaper to prevent competitors from using conflicting trademarks.

Reason # 5 to register your trademark – They lead to more (and repeat) sales

Trademarks help customers find the products and services they like. This helps make them repeat customers, especially for e-commerce businesses. Additionally, trademarks help customers recommend products and services to their friends. This is free marketing.

Reason n. 6 to register your trademark: make foreign registrations possible

A federal trademark can be used to ensure trademark protection in foreign countries such as Canada, China, Mexico, and the United Kingdom.

Reason n. 7 to register your trademark: they can continue indefinitely

Your federal trademark registration may not expire as long as it is used in “interstate commerce” and certain filings are made periodically. In fact, some of the most recognized brands in the United States today have been registered for more than a hundred years. Mercedes, for example, was first registered in 1900. Pepsi-Cola was registered in 1896.

Bonus reason: They are properties worth $

Federal trademarks are property. They are the way to monetize a brand. The more your company’s reputation grows, the more valuable your brand can become. Federal trademarks can be bought, sold, licensed (such as rent or lease), or used as collateral for a loan to grow your business.

Why wouldn’t you protect your good name and your hard work?

Building a business that proudly offers quality products requires a tremendous amount of hard work, dedication, and courage. Effective branding of these products also requires valuable time and creativity. Doesn’t it seem right to protect that effort and investment? After all, think about the sales you could lose if another company with the same name were opened.

Also, rebranding will be expensive

At some point, you may face a challenge from a competitor about your brand. If you don’t take the necessary steps to delete and register your trademarks, you could find yourself in a battle you don’t want to fight. Rebranding is a nightmare that can be avoided by thinking ahead and acting sooner rather than later.

In the end, it all comes down to this:

If you are serious about your business and your brand, you must protect them. A federal trademark registration is the best way to do it.