Banner ads are also known as display ads and image ads. These are nothing but image ads that you can’t help but come across on the internet. Banners are cost effective and a great way to make your business image stand out for the masses to see.
Banners have been used since the beginning of the World Wide Web. It used to be easy to create a banner ad that would get attention and easily get clicks. However, the internet is much more competitive now and people want to engage with banners that do more than just grab their attention.
A good banner ad should:
* Be relevant to your website. Let your customers know what you’re marketing, especially if you’re looking to gain customers from your marketing niche.
* To be professional. Pictures are worth a thousand words – make your graphics and colors stand out. Remember, you’re running a business, so keep it neat and professional.
Before you start creating your banner ads, you should consider a few options available to you:
Size
Most websites have their own ad size requirements. These ads are usually just the regular standard sizes that have been around forever. Just make sure you know what each website requires. You can use a graphics software program such as Adobe Flash or Adobe Photoshop to find the correct ad size.
Plan to use two thirds of your banner for your image (which is your value proposition) and the other third for your call to action.
Create a strong title
Your title, or headline, should immediately grab attention. Create a short and captivating headline that speaks to your niche. Vary the colors and font sizes of your headers and make them a valuable part of your ad.
Use banner ads effectively
It makes sense to place banner ads on websites that already generate a lot of traffic. It makes even more sense to place these ads on websites that actually cater to your target market.
One good thing about using banners is that you can easily measure CTR (click through rate). If your banner ad has a 7% click-through rate, then out of 100 impressions (times the ad was shown), 7 people clicked on your link. The higher your percentage, the more clicks you’ll get and the more effective your banner ad will be. It really is that easy.
Purchase of advertising space
Now that you’ve created the perfect banner ad, it’s time to put it to use to advertise your website or blog. You can contact individual blog and website owners to discuss prices and terms, but this whole process is really a stressful and time-consuming part of advertising. Most of the website owners decide to hire an advertising network to help them with the distribution of these banners.
Find an ad network you like. AOL Advertising, BuyAds.com, Google AdWords, and Right Media are just a few of the networks available. Analyze ad sizes with each network to see if your ads are compliant.
Otherwise, you may want to switch them if you pick a company you like and want something different than what you already have. Making the necessary changes before advertising makes the whole process flow smoothly.
Banner ads can be affordable and profitable. However, large advertisers can easily spend in the range of $2,000 to $6,000 and more. The cost of these ads is the main reason why you need to create a banner ad that will attract a lot of people.
The more clicks you get, the more money you earn. A good advertising campaign will allow you to recover your money in a very short time and, hopefully, leave you with a good profit.
