Digital Marketing

Data acquisition: closed response questionnaire response format

Interviewer and coder bias is eliminated because the interviewer is simply checking a box, circling a category, recording a number, or pressing a key. Reading response alternatives can refresh a person's memory and provide a more realistic response. Also, because the option to expose a topic is not given to a respondent, there is no bias towards articulation. Finally, the

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Digital Marketing

B. Hive is a vibrant, plug & play office, each with its own charm and history

B. Hive, Bangalore's largest co-working space with offices listed on Kowrk.com, offers affordable office spaces for businesses, entrepreneurs and freelancers. Statistics have shown that coworking spaces are the new "regular workplace of choice." B. Hive was the winner of the 2017 Koolest Kospace contest. It was recognized as the best coworking space in the world for its great amenities, supportive

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Digital Marketing

Featured Snippets, A Complete Guide from Google

Once again, Google is ready with their full explanations on featured snippets. Sometimes when users perform a search, they will find that there is a descriptive box at the top of the Google results that explains the search. This painting is a "featured snippet." Hopefully in this post you'll get full details on Featured Snippets (Rich Answers) and also a

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Digital Marketing

Merits of Outsourcing SEO Content Writing Services

Today, the Internet is a marketing tool that influences your organization's success and promotional techniques. With SEO, you can efficiently optimize your website online to get more customers. There are numerous methods in which a small business can grow and one of them is outsourcing. The advantages of outsourcing SEO content creation are different and today it has really become

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Digital Marketing

Affiliate Marketing and Blogging: Pure Synergy

Blog marketing offers a wonderful opportunity for anyone to make money online from home, although it will require perseverance and patience. Building a loyal following takes time, even on business blogging, but the ways to earn income from this platform are seemingly endless. In fact, one of the best ways to monetize your site is with affiliate products. The combination

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Digital Marketing

How to make email marketing work

Email marketing is one of the most important and effective forms of marketing ever invented. The conversion rate for appropriate email hovers around 4-7% over time. This is because a new customer needs to see a brand 7-8 times before they trust it enough to buy something. Email is the perfect way to do it. Use the right software There

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Digital Marketing

Tips on creative campaign ideas

No two minds are the same. Two people, with the same creative brief, will produce very different campaigns. This is because ideas don't materialize out of nowhere. They come from what has been read, experienced and observed every day. Also, some people are more creative than others, because they exercise creative thinking more often. The creative power of the brain

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Digital Marketing

Semantic web

Introduction The semantic web, as defined by the web creator Tim Berners-Lee, is "a data network, in a way like a global database" (Berners-Lee, 1998). To go deeper, Mr. Berners-Lee explains in an interview conducted by IDG Now, data is expressed on computers as files associated with applications that deal specifically with information, an example would be, data in calendars,

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Digital Marketing

The Road to Wealth by Benjamin Franklin

Title and author: The Road to Wealth by Benjamin FranklinContents synopsis:This is a compilation of various writings by America's successful grandfather, Benjamin Franklin. It begins with the introduction you wrote to your autobiography. It is then divided into three sections:The road to richesIn this section, Franklin discusses the importance of industry (what today we would call hard work); Self-sufficiency; Frugality;

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