Digital Marketing

Brand identity and how to be an online brand

A brand is a permanent voice or message that your company communicates to the public. A brand never changes. It should always be coherent and clear. Never back down from your statement or views. A brand should be likeable, and people can relate to and like it. Having a pleasant voice allows you to build trust and brand yourself with

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Digital Marketing

10 Tips for Using Instagram for Business Marketing

Hundreds of millions of people around the world use Instagram every day. This social media powerhouse gives you an opportunity to reach a considerable number of people in different areas of the world. Using Instagram for business marketing can help you build your brand, get more traffic, grow your email subscriber list, and drive sales. 1. Keep it Social When

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Digital Marketing

360 Degree Videos: A Game Changer In Modern Marketing

360 degree videos have a lot of interactive elements for your active marketing on social media. These videos have unique qualities to attract, engage and retain viewers to convert them into your desired target audience. The organization's branding and corporate image are accomplished through these strategic immersive video creation efforts. These videos give you the opportunity to stand out from

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Digital Marketing

How to write compelling and satisfying stories

Both structure and content inform each other as a story unfolds. Structure consists of the storyboard of scenes that drive a story to its conclusion. It is the framework, the scheme, the scaffolding for the decisions of what to present. The content consists of actions that characters perform in particular environments. These are the events that bring life to relationships

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Digital Marketing

Social Media Platform Review

Unless you're an incredibly well-connected Solopreneur making a killing and maybe even turning down business, social media will play a role in your branding and marketing strategies. Each platform has its cohort of devoted users and will be a good fit for some businesses, but perhaps less so for others.The platforms are free, aside from the time it takes to

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Digital Marketing

Difference Between SEO Writing and Ghostwriting

An individual or business may need to understand the difference between SEO writing and ghostwriting while looking for a freelancer to outsource various types of writing projects. SEO copywriting and ghostwriting are two quite different forms of copywriting. An SEO writer writes content for SEO use specifically, while the ghostwriter can write about anything, it can also include writing content

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Digital Marketing

10 Valuable Content Marketing Tips That Will Boost Sales on Shopify Ecommerce Stores

It seems as if there is some kind of frenzy or uproar of some kind regarding content marketing... It's kind of peculiar, since content marketing has always been the number 1 practice, essential in SEO best practices. In fact, content is what made the Internet one of the most important inventions of modern technology. Lee Odden of TopRank Marketing has

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Digital Marketing

9 imperative benefits of digital education platforms

What is a digital education platform?A digital learning platform is a software ecosystem with tools that gives students, teachers, parents, and administrators access to common communication tools, information, and resources, not only within the school but also outside of it. When used correctly, it can significantly minimize IT and administration spend, reduce teacher workload, and enhance the learning and teaching

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