An individual or business may need to understand the difference between SEO writing and ghostwriting while looking for a freelancer to outsource various types of writing projects. SEO copywriting and ghostwriting are two quite different forms of copywriting. An SEO writer writes content for SEO use specifically, while the ghostwriter can write about anything, it can also include writing content for the site. Both types of writers may not get credit for their work. It can be credited to another person since they usually write for other companies or people for a certain amount. They may need to follow some specific requirements or instructions from the project vendors.
SEO writing isn’t exactly a writing skill; it’s more of a social skill. SEO writing has a focus on marketing or selling products. So if you’re an SEO writer, it means you’re not exactly a writer, you’re more of a sales person. Unlike other salespeople, you don’t use a pitch; You are using your words to sell a product or to intrigue the demand for your product in people’s minds.
A ghostwriter is the person who writes content that is informative in nature. Usually his writings don’t deal much with selling a product. Although he may write about the benefits of a product, his content does not focus on selling any product.
Both types of writing are unique and have their own importance in the relevant fields. If a person is good at SEO writing, he may not be able to perform at the same level as a ghostwriter. The same works in reverse. A ghostwriter will have to face a lot of problems if he wants to write effective SEO content. Each of the writers can perform exceptionally well in the relevant field, but they cannot do it with the same efficiency for the others, since each of the fields requires specific specialties. An SEO writer knows well how he can create an article that can be of great help in optimizing the site with a search engine.
SEO writing requires a lot of time to perfect the content. An SEO writer may have to spend more hours on a single article. You may have to edit the articles over and over again. You may have to change the headlines, the text of some specific part or you may have to modify the subheadings. You have to make sure that it is good enough to optimize the site properly with a search engine. It has to attract attention. You are required to write content that has to interest a reader and can lead to or offer a sale to the business.
An SEO writer has to write compelling content, while it is not the same for a ghostwriter. A ghostwriter also has to write interesting content, but they are not required to write compelling content that offers a sale or an advantage. An SEO writer can earn much higher amounts than what a ghostwriter does.
