Digital Marketing

Can social sharing be viewed in SEO in the same way as quality link building?

It is undeniable that there has been an explosion in the amount of content shared through social networks such as Facebook, Twitter and Google+ and that it has an effect on search. Search engines treat socially shared links differently than other types of links, but search engines notice them and we cannot deny the growing importance of social channels. Search

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Digital Marketing

Important elements of digital marketing

For your business to be successful in the modern world, having a strong online presence on the World Wide Web is critical. Therefore, when a company is planning its marketing campaigns, it must integrate a solid strategy for digital marketing. Without a plan in place for digital marketing, important aspects of the business, such as branding, customer acquisition, customer retention,

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Digital Marketing

The power of content marketing

WHAT IS CONTENT MARKETING?Content marketing is described as a strategic approach to marketing that focuses on creating and distributing valuable, consistent and relevant content to attract a certain refined audience to profit in the consumer market.Most of the leading brands hire people with content marketing courses to improve the brand of the product or service that is marketed in the

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Digital Marketing

How YOUR nonprofit can master visual storytelling

According to ISPO News, we make approximately 10,000 decisions a day, and "products that evoke emotions always win." Humans base 90 percent of their decisions on emotion, which, when you think about it, is a staggering statistic. Nonprofits have a distinct advantage over for-profit companies in offering their donors much of what they need for their decisions: emotion. Fortunately, today

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Digital Marketing

Marketing of restaurants, take away food, coffee shops, wine bars

One of the first things to consider in owning a successful restaurant business is getting the name and reputation of your foodservice business known. With the infinite amount of social media marketing services that are available; This means that there are many ways to market your business, however not all will be effective for your particular business.In addition to this,

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Digital Marketing

Why so many restaurants weren’t prepared to deal with the pandemic: from a marketing point of view

First of all, my heart goes out to all the restaurant owners, I understand that the last year has been incredibly difficult.With that said, I have some ideas from a marketing perspective. Before the pandemic, my experience was that I saw very few restaurants making long-term strategic marketing plans.Most were doing inconsistent and messy marketing. They didn't have a marketing

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Digital Marketing

The structure of your business plan

Your business plan is vital in establishing the structure of your business, your goals and objectives, strategies, products and people. It is used to plan and manage your business, request financing or show it to potential investors. It has ten main parts and these are:1. Cover and index It sounds a bit silly, but a great cover for your business

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Digital Marketing

5 social media trends to watch out for in 2018

If you're a nonprofit or social enterprise leader, it's not too early to start anticipating what's in store for 2018. Organizations that are constantly growing are those that look through the windshield and not the rearview mirror. At this point, you are aware that technology and social media are developing and changing at an extremely rapid rate. I also think

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Digital Marketing

4 Outstanding Ways Social Media Can Increase App User Engagement

With people today largely intertwined with mobile devices, companies are looking to create mobile applications to drive customers to their services or products. However, due to fierce competition in the applications market, students began to realize the need for deeper and more impactful strategies to increase customer engagement in their applications. Consequently, the developers began to integrate some effective social

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