Should I use broad, phrase, or exact match?
BroadThe least "advanced" of the 3 types that also applies to variations of your chosen keywords. If you choose, for example, the keywords:download music videosYour ad will also show for:music download videosvideo music downloaddownload music videosIn some cases, this may not be a problem, but in others, when rearranged, it can mean something completely different than what a person is
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