Facebook has certainly created a swarm of rumors in the last two years. This gigantic social network now has over 600 million users and is growing by a few hundred thousand users daily. Simply put, it’s where the people are. Chiropractic marketing on Facebook can be very lucrative, seeing doctors receive a flood of new patients each month if done right. The vast majority of chiropractors don’t realize their potential because their strategy is insufficient or too scattered.
Let’s talk about Facebook PPC (Pay Per Click) aka Facebook Ads Marketing.
This medium offers chiropractors a way to convert traffic to their website INSTANTLY. There is no need to wait a few weeks or months for organic search engine optimization to kick in. The good news is that doctors will pay much less per click than in Google AdWords.
However, chiropractic marketing using Facebook PPC can be just as targeted. You can afford to target your ads by city and interest, among other things.
Here’s a quick tip.
Before you use Facebook ads to drive traffic, you’ll want to make sure you can capture that incoming traffic to a website or Facebook fan page. You’ll pay a lower cost per click if you drive traffic to a fan page, but that doesn’t mean you shouldn’t drive them to your site, too.
To prevent incoming traffic from bouncing off your site, create an email signup form with a landing page. This limits the options and distractions for potential new patients when they visit your site.
You’ll want to offer some sort of ethical bribe to get their name and email. Free reports along with contests usually work well to achieve this. You can even create a free mini-course video.
If you decide to send PPC traffic to a page that doesn’t have a place to capture information, you’re wasting your money. Most chiropractors do this and are then put off by Facebook ads, saying they don’t work. In fact, they work! You just need to make sure that you are doing it the right way.
DO NOT shorten this step or you will regret it. Once you’ve set up your landing page, you’re ready to delve into the creative side of your ad.
You’ll be able to use a headline, image, and short description for your ad to try to grab attention and get a high click-through rate. I could literally write a fifty page book on that subject. For now, though, make sure you’ve laid the foundation before you build traffic.
When you build an email list, it’s so powerful because now you can reach out to them anytime you want. It is the only thing that Google or Facebook cannot take away from you. Chiropractors who love chiropractic marketing online use their email list along with everything else.
