Long before the internet came along, I was working in the trenches learning the secrets of effective selling. I also worked for many years as a salesperson in different fields selling products and services. I have learned quite a few important things over the years, and now I am going to share with you my top secrets on “how to get more customers” without advertising.
After you’ve zeroed in on your prospects and figured out the unique way your services or products can help them, you’ll also want to remember:
…You need to think like your potential customer… When selling, we often forget that our potential customers don’t know what you do about their product. If they did, they would be using your product right now. You need to answer certain questions and objections to buying your product that your prospects may have before they arise.
But here is a big problem. It’s very hard to be objective about your own product or service, to really think the same way your potential customer does. Fortunately there is a simple solution. Just have someone interview you and ask all the questions your prospect would ask.
This will give you the opportunity to answer ALL potential questions and objections your prospects may have. And because you have a recording of this interview, you now have a super-powerful sales aid for yourself and other salespeople.
By making the prospect understand and know more about your product or service, you can sell it better. By having the audio recording, you can do it in an effective and powerful way that will get you more customers and money.
