Hello!
Our entry into the ‘ber’ months signals the beginning of the Christmas season.
But it’s only September, you say. Yes, for now, but before you know it, everyone is on a Black Friday shopping spree and splurging on Christmas gifts.
Starting now, start preparing your online store to ensure that your sales and profits go up, and never go down.
In addition to reviewing your inventory and making sure everything that’s in demand is in stock, you need to take a look at your customers’ buying plans.
We know it’s a daunting task and you won’t be able to attend to more important things if you have to spend your time taking a survey.
So don’t worry, as here we have the questions that CPC Strategy, a digital retail marketing agency, asked 1,500 consumers to find out how they plan to do their holiday shopping this year.
Make a note of their answers and refer to them later when you start developing marketing and promotional campaigns for Black Friday, Cyber Monday and Christmas.
When do you plan to start buying gifts?
The CPC Strategy report revealed that 35.5% of respondents, mostly in the 45-54 age group, plan to start shopping for Christmas gifts before Thanksgiving, while 32% said that he prefers to wait until December before making his purchases.
Where do you plan to look for gifts?
72.1% of shoppers plan to buy gifts on Amazon, 60.4% of them are considering physical stores such as Walmart and Target, while 38.6% said they are shopping at retailers’ online stores before mentioned.
If your store focuses on one item or category, prepare to rake in the green, as 46% of respondents said they prefer to shop at a specialty store that focuses on the item they’re looking for.
How much do you plan to spend?
The budget is set for older buyers.
79% of those between 55 and 64 years old plan to spend the same as last year; that’s $500 to $1,000 today.
On the other hand, 23% of younger consumers aged 18-24 confidently stated that they intend to spend more.
If you check the price of products on your phone while in a store, where do you look first?
While in the store, 32% of shoppers said they check the price of products on Amazon, while about 23% of them go to Google.
What factors affect your decision to buy holiday gifts from a specific retailer?
Overall price, brand quality, and shipping speed were found to be the most important factors a customer considers when deciding to purchase holiday gifts.
The price of an item has the greatest weight for 46.1% of the respondents, 16.2% of them gave importance to the brand, while 8% said that time is of the essence, so they will choose a retailer that can ship your order in the shortest possible time.
Now that your shopping plans are no secret to you, you can start taking concrete steps to ensure the success of your online store this holiday season.
