You may have heard that longer blog posts are “better” than shorter ones. But what matters most is the content, not the duration. Short blog posts, 300-500 words long, also serve a purpose. That’s why it’s really better to include both long and short posts.
Once you learn how to write short posts with impact, you will see the benefits of doing so.
Start with a compelling headline
You know it’s true. You read a post, or anything, depending on the title you clicked on. Your headline should tell the reader what’s in the content without being silly or misleading. Tell them what you are going to tell them to make the biggest impact.
be concise
A short blog post with all the fluff removed will pack a punch because it’s built around a main theme and point. You don’t have to worry about losing your readers’ attention with a short post that imparts an important point to the reader. Good editing will help make short blog posts impactful.
make it scannable
People read differently online than they do on paper. On paper, people always read from left to right. People online tend to scan something from top to bottom first, looking at the left side of the page. Using bullet points, headlines, and attention-grabbing headlines will help guide the reader.
Focus on the subject with laser
A short post needs a laser-focused topic to consider with a main point. For example, instead of “5 Reasons to XYZ” you might want to write about “The most important reason for XYZ.”
Engage your readers
Always ask for feedback. You can have a huge impact with engagement after your posting to a topic. This makes the short blog post worth more than a larger post in terms of shareability and activity.
Include relevant images
Using the right images for your posts has a new weight, because the better your image, the more likely it will be shared by those who read it. A well-composed blog post coupled with the right image will pack a punch.
know your audience
What platforms does your audience use to access your content? How can you customize your content to match the needs, wants, and preferences of your audience? What does your audience want and need to know? Either way you can do that, it will greatly enhance the impact of your short posts.
Short blog posts also take less time to write than longer posts. They don’t have to hold the reader’s attention for so long and focus on one topic at a time. Focus each short blog post on a thorough topic that is important to your audience for maximum impact.
