If you’re on this page, you most likely have a website or blog to manage and are looking for ways to get more traffic. When it comes to website traffic, keyword search volume is of paramount importance. This phenomenon refers to the number of searches for a specific keyword or phrase over a given period of time. Let’s find out more.
Importance of search volumes
As you do your keyword and phrase research, keyword search volume is on the list of most important metrics. With this information, you can:
Get a better idea of potential traffic
Get familiar with search trends
Choose the right topics for the content
In other words, if you have selected the keywords that nobody is searching for, you will not get any traffic to your website.
How can you get the search volume for a keyword?
There are many keyword research tools designed for this purpose. Let’s find out more about them.
1) Free Tools
Although you can use a free tool, know that they do not offer many features. And most of them charge subscription fees if you want to unlock special features. If you are looking for a free tool for this purpose, you can try Google Keyword Planner. While it is designed for PPC campaigns, it can also be used to find out the search volume for specific keywords and phrases.
2) professional tools
If you’re into search engine optimization, you’re better off investing in a quality keyword research tool. These tools provide reliable data. In addition to this, they give you deeper insight into search volume data such as SERP results, PPC and CPC values, search trends, and keyword difficulty metrics to name a few.
Data sources
In general, there are two main sources of search volume provided by keyword research tools. Let’s look at two of the primary sources:
Google Data – When it comes to reliability, the Google database is at the top of the list. You need to process data for specific keywords because Google aggregates similar keywords when providing search volume.
Clickstream Data: This tool collects data across many applications, plugins, and extensions installed on your computer. Apart from this, other giants such as Ahrefs and Moz provide search volume data on the basis of Clickstream.
Once you have considered this factor, we suggest that you also consider the other two aspects. The description of these aspects is given below:
Keyword Relevance – Make sure the keywords you have selected are relevant to your website or blog. For this purpose, we suggest you carry out a detailed SERP analysis.
Keyword Difficulty – Make sure you know the keyword difficulty level, which means that the selected keyword should not have extremely high competition. It’s best to start with keywords and phrases that have a low difficulty level.
In short, this was a brief look at keyword search volume and how important it is in the world of SEO.
