“I love the car. I love the people. I love life.” Throughout the years, Nissan has been preaching this mantra along with constant innovation and ongoing customer services to deliver the authentic driving experience that only Nissan can deliver. Its advanced and durable parts make Nissan the trusted choice when it comes to quality vehicles.
The year 1933 saw the dawn of a new name for first-class driving pleasure. Nissan built trucks, planes, and engines for the Japanese military. Its main plant moved to China after it was seized by the military. The plant made machinery for the Japanese war effort until it was captured by American and Russian forces.
It carried the Datsun brand for the cars and trucks it has made since it was officially founded on June 1, 1934 by Yoshisuke Aikawa. The Datsun brand traces the company’s history back to even long before it was called Nissan, as it stems from the type of car called the DAT, the first car designed by the company when it was still called the Kwaishinsha Motorcar Works.
It’s no wonder that Nissan has designed masterpiece cars suitable for the sophisticated driver, as it carries the Datsun brand. Since most of the cars were very similar to Austin cars, Austin became one of the company’s early partners. The earlier cars were built for domestic use. But with ventures with other companies, Nissan began to expand, making more cars that led to such notable models as the Z-car and Skyline GT-R.
The first automobiles were designed for domestic consumption. However, through alliances with other companies, it began to introduce its car in the early 1950s. From this period, Datsun cars began to gain a great reputation. Among the most recognized and beloved Nissan cars are the Z-car and the Skyline GT-R.
In the 1960s, Nissan began its alliance with the Prince Motor Company to expand its range to higher-end cars, including the Skyline and Gloria. The Prince name was eventually dropped, and successive Skylines and Glorias carried the Nissan name. However, “Prince” is still used in the names of certain Nissan dealerships in Japan. Nissan would introduce a new luxury brand to the United States market in the early 1990s called Infiniti.
Years have passed and the Nissan brand rose to fame. And in the 1980s, Nissan would soon carry the Nissan badge on a wide variety of cars, trucks, and SUVs. Current Nissan models include the Maxima, Sentra, Altima, Z, and Z Roadster. For trucks and SUVs, there’s the Murano, Xterra, Quest, Pathfinder, Titan, and Frontier.
Nissan’s driving force is manufacturing industry-beating parts and accessories that are sure to earn two thumbs up from a motorist. These components are made from only the finest and most durable materials, which are carefully tested before being fastened on the assembly line. From the grill to the compartment, each part does its job well. If one goes crazy, the overall function and mechanics of the vehicle fail. These parts and components are only made to mean one thing: to provide maximum driving pleasure for the satisfaction of your customers.
Although it has carved out a significant niche in the automotive market, Nissan will still strive and continue to improve to bring out the best in Nissan vehicles, equipped with the latest technologies, durable materials and safety-conscious accessories. To note, Nissan has been improving performance parts and eco-friendly gadgets. The company is also taking steps to build fuel-efficient vehicles in response to rising oil prices.
