When you meet someone for the first time, you will probably ask them what they do and they will probably answer. It helps to have a succinct, pre-thought-out answer to that question if you’re a real estate investor. The following are examples of how you might respond to someone who asks you “what do you do?”
The following responses are meant to be memorized and practiced out loud, in front of a mirror, making them your own, until you can repeat them back in line making it sound casual.
There are two versions: one is for investors who are not looking for private money and the other is for investors who are looking for private money.
No Private Money
“Sometimes people need to sell a home quickly or they’d rather not wait for a real estate agent to sell it or an owner to sell it. My company helps those people by buying their homes outright. Then we help people, often people who find it difficult to buy a home the traditional way: buy homes from us. This often means we rent or provide flexible financing to buyers.”
with private money
“As you know, the company I work for buys and sells real estate. When we buy real estate for cash, we use private lenders. We pay our private lenders 6-12% on secured notes for the single-family homes we buy. When we find an offer we are considering to buy, we call our private lenders and offer to make a loan secured by that property. They can decide whether to invest or transfer that offer at that time. Do you know anyone? Isn’t that getting a constant return on the property? 6 to 12% in your retirement or other savings?”
Of course, these are just examples. Adapt them to your own unique business practices, but definitely memorize and practice your investor elevator pitch.
