Today, having an excellent internet marketing strategy is often critical to the success of any business. There are many passionate people who start their own business only to eventually fail. Unfortunately, passion is not always enough. For your business to be successful, you need passion and a strong marketing strategy. In this day and age, that should include social media marketing.
Marketing 101
- Make sure to back up all your business information. Viruses, malware, system crashes, and other problems can kill your entire business in the blink of an eye.
- Also, depending on your work environment, you may want to consider a rack mount LCD, KVM, or LCD keyboard drawer to protect your equipment as well.
Once you’ve covered the basics, make sure your landing page is optimized. It’s often the first impression your customers have of you and your business, and you know what they say about first impressions.
How to optimize your page
- Pick a name for yourself on your social media pages and stick with it
- Check your privacy settings and make sure everyone can access your page
- Include your keywords in your “about me” or other spaces on your page. They should be keywords about you, but more specifically about your business.
- Add photos that pertain to your business. Photos help grab the reader’s attention, especially on the social media site.
- Add captions and descriptions to your photos that pertain to your business and they will draw the reader’s attention to your products or services.
- Create discussion forums or surveys to interact with your potential customers. You can also post things on your page that ask for a response from your customers.
- Make sure all the content you post on your page is of quality
- Post only relevant content on your page (if you really need to play that farming game, create another personal profile to do so)
- Post valuable, informative, and discussion-provoking content
- Depending on the type of business, you can also post exclusive discounts or coupons for your page visitors.
The Tops site to be used for social media marketing includes
- Facebook – make sure you set up a business page and a personal page as well. You can refer to your company page from your personal page to send more traffic to the company.
- Twitter – If you are not familiar with this key website, now is the time to familiarize yourself. Twitter is the fastest growing online community and its marketing opportunities should never be overlooked.
- LinkedIn – be sure to fill out your profile completely. This site is often viewed in the business world as a bit more “professional” than general social media pages (such as Facebook, MySpace, and Hi5).
- Digg Y Stumble upon – submit all pages of your website to Digg and StumbleUpon
The marketing power of social media is vast and generally free. If you have not yet started to take advantage of this great resource to ensure the success of your business, there is no time like the present, so get started today.
