We all know that business today is not as easy as it seems. The competition in the market is really competitive and therefore business owners need to think of innovative solutions that can help them get more customers. Since the advent of the Internet, things have been more on the electronic side and people prefer to look for electronic media that can help them provide better information instead of going to the conventional billboards where they can read the information about the latest offers and promotions. available on the market.
Digital versus conventional concourse signs
Nowadays, there is an ongoing debate about electronic media versus print media because electronic media is rapidly gaining popularity as people now carry technological devices like their cell phones and tablets where they can access all the information electronically instead of reading. the print media. So, there is no doubt that many merchants and shop owners are now looking to get digital forecourt signs for their stores because they feel it works better than regular forecourt signs that have now become primitive and outdated. Although many not-so-good store owners still use conventional yard signs, there are many who are striving for digital ones.
In one of the recent research conducted by the marketing research firm, it was found that more and more vendors across the United States are looking for digital utility yard signs because it can seriously help them get more business that was not possible through signs. of conventional patio. It has also been revealed that digital concourse signs have improved commercial sales by up to 9% in just six months. This means that business owners get a better response after installing digital signage on the outside of their stores. The digital signage concept on the concourse has certainly changed people’s mindsets because they can see up-to-date information along with other good-to-know information for them. Therefore, business owners are now looking for digital service yard signs that can help them enhance their business.
Advantages of digital signs for esplanades
Updated information – Although, the conventional signs had updated information as well, but that would just mean that the business owner has to print the sign and then stick it on the sign. However, things are really different with digital signs because homeowners don’t have to print new signs and banners here. The information is displayed digitally and therefore owners only have to change the information electronically and it will instantly change the information visible on the forecourt sign. This means information is updated instantly to ensure business owners don’t lose customers in this competitive world. Owners don’t have to call any technician for that because they can decide how they want to update the information on the esplanade signs.
Extra information – People these days always like something extra and if you can provide them with additional information, they will always take note of your business. Digital concourse signs can not only provide information about what you sell or offer to your customers, but also provide additional information such as weather information, temperature, stock market information, and even fuel prices. This is really important because people always want to be aware of such information. Therefore, when you provide them with such information, they will definitely think of visiting your store or service station.
Space – Conventional concourse signs are always on the ground and therefore take up some space. However, the digital ones do not take up much space because you can also put them on the wall. Thus, you save some space right outside your store. You can put up a tall vertical sign on the forecourt that provides all the information you want to give your customers. This information will be displayed a little high so that people some distance away can also see it. Since your banner is at the top, people not only on your street, but also a few streets away, can see the information as well. So you get better space and more distance to cover.
easy to maintain – Just like conventional driveway yard signs, digital ones are also easy to maintain. So you can always go ahead and wipe them down with a cloth and keep them clean. Since they are easy to operate and maintain, there is no need to hire additional employees or divert one of your employees to clean these forecourt signs. So all their employees are working and taking good care of their customers instead of working hard to clean the sign. Your regular conventional yard signs may get dirty over time and the color of the poster may also fade, but with the digital ones there is no problem at all because it has LEDs inside that can work for thousands of hours without any problem. It can withstand all kinds of weather conditions, including strong monsoons. Since it has digital LED lights, your ads will be visible to people even during heavy rain.
Multiple Ads – Your conventional driveway signs can only have one ad at a time, but with digital driveway signs you can have multiple adverts at the same time. If you have more than one offer for your customers, you can put all that information on the digital sign in the forecourt and it will keep changing the information every few seconds. Therefore, you have the option of quickly changing the information so that you get more and more customers interested in some of the offers you offer. If you don’t have any offers, you can put information about all your upcoming plans and schemes and let people know that they need to see the space for more information in the near future. This will definitely help your business because people will always keep looking at what new plans they come up with as they are always looking for the best deals that can save them some money.
