Internet marketers and webmasters spend a lot of time acquiring traffic. Yes, it is true that more traffic equals more sales. But if your website isn’t converting well, you may be leaving money on the table. Here are some simple ways to help you increase your conversion rate.
Tip 1: One thing at a time.
Don’t try to advertise a wide variety of products on the landing page. If necessary, try to promote only relevant products. For example, if you run an eCommerce site that sells perfume, you can have different brands of perfume on the same page. Each product should come with a brief description of the product. Just below the description, add an “Add to Cart” button so customers can purchase multiple products.
If you try to promote too many different products on one page, the visitor can get frustrated and confused. Once that happens, the visitor will leave the website. The best thing to do is to focus on a single product on a single page. This method works great for high priced items. Customers are generally only willing to purchase high-ticket items when they feel they have enough information to help them make an informed buying decision. So make it easy for them to make a decision by providing all the required information on one page.
Tip 2: Careful use of images.
Some products are very visual and customers want to see what these products look like before buying. If you sell food-related products, such as protein shakes, the visual aspect may not be as important. The nutritional value is of greater importance. But if you’re selling clothing or sunglasses, you’ll need to display the items prominently.
Do not put unnecessary images on the landing page, as this will distract the reader. However, you may consider placing images near the key messages. Images will help draw the visitor’s attention to the right areas.
Finally, use animated graphics sparingly. Otherwise, your landing page will start to look like a Christmas tree. Sure, the landing page may look fancy, but it doesn’t do its main job, which is to convert the visitor into a paying customer. Using a couple of animated buttons is fine. Just don’t overdo it.
Tip 3: Use bold, highly visible titles.
Very often, a visitor lands on a web page but does not know what the web page is about. If you can’t get the visitor’s attention within the first 5 seconds, you may have lost a potential customer.
Therefore, always use prominent headlines to try to grab the visitor’s attention. Your title should be bold and in a larger font size. If possible, make sure the headline is interesting. This method works very well for informational products.
There are many ways to increase the conversion rate of a website. In addition to the 3 tips mentioned above, try creating a list of conversion tactics on your own. Then try these tactics one at a time. If you manage to increase conversion by just 10%, that’s a 10% increase in revenue with no additional expenses.
