The Basics You have a flourishing business – everything is in place. Only one important piece of marketing is lost: an internet presence, a website. Like everything in business, getting a website takes planning. Getting an effective website requires even more planning. Here are some basic things to know and plan for: The WWW What is the www or the Internet? Basically a network of websites around the world that you can access through your computer for which you need an internet connection and a browser. Internet connections are available through ISPs, and most popular browsers are free downloads from the Internet. Like writing / writing an address on a postal envelope, type the website address in the browser that begins with http: // www. and ends in .com, .net, .org, .biz, .nz, .uk, etc. So if you want to access the Microsoft website, you have to type http://www.microsoft.com in the browser and voila! You get all the information about microsoft and its products in your browser. Just click on the available links and you are on your way. Your website Your website will be a group of pages, all linked by hyperlinks. Of course, you can have a one page website or as many pages as you want, depending on how much information you want to share with your visitors. Hyperlinks are text or images that point to another page, just like the title of this article points to my website. Your Audience As the web has grown, so have the types of people who access it and how they access it. As we say, it is impossible to please everyone. It is very difficult to design a website that is accessible to everyone. Choose your content and design carefully, keeping in mind who your target audience is and what type of equipment they use. Equipment here means the computer and other hardware and also includes the software used to connect to and navigate the Internet. The best way to reach more people is to use pure HTML and to minimize the use of programming languages such as JavaScript, Java, and other plugins. While this may not make your site flashy, stylish, or modern, you will have the satisfaction of knowing that your site is accessible to most people. After all, that’s the point of this exercise, right? Designing your website means knowing your audience and their requirements. Content Now that the introductions are over, let’s get to the core of your website: Content. The most important aspect of any website, the content is the one thing that will keep your visitors on your site and bring them back. The content should depend on what you want your visitors to know: about the company, the products, the services. Keep the content interesting by updating it frequently for regular visitors. This can often mean providing more details on different aspects of your business, such as seasonal discounts, etc. Your visitors will visit your site again and again if the content is relevant, and there is something new every time they visit. Design A well designed website will be successful. Whether you design the site yourself or outsource the task to a web designer like us, first present your ideas on paper. Choose text, color, and graphics carefully – they all contribute to page load time. Starting with your home page, keep your loading fast, with a good navigation structure. Try to follow the same layout for the entire website. Change layout only for different sections and not for different pages. If the navigation bar is at the top of your home page, keep it at the top of all other main pages. Consistency in design is very, very important. These are just some of the basics of creating a website. There are many more, some require an article about themselves. Please keep visiting as I plan to write about as many as I can. Of course, you can email me your suggestions / comments on what you would like to read about web development.
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