Junk De Luxe was formed in 1986, with founder Thomas Gundorf importing second-hand jeans from the US to Denmark and redesigning them before they were available to the public. Over the next 6 years, Gundorfh worked on his style and technique and in ’92 launched the world’s first collection of his. It was a huge success, propelling Junk De Luxe’s reputation to that of a leading designer brand across Europe. Since 1992, the brand has grown steadily: the collections are getting more exciting and people are getting more and more involved in the Junk spirit every year.
Junk’s broad appeal comes from the way it takes different elements of fashion and lifestyle and then mercilessly, yet gracefully, melds them into a single design. Contradiction runs through all of Junk, it’s symbolized in everything they create, including their own name ‘Junk De Luxe’. This constant contradiction lends prominent street fashion, adds the class of Savile Row tradition, then spices things up with a dash of Rock’n’Roll. It also does this without a problem; nothing is too strong, weak, overwhelming or overshadowed. Each Junk De Luxe piece is designed to stand out on its own, without having to depend on any other item or be part of trends or clichés.
Wearing Junk De Luxe really brings out your personality, but it doesn’t recreate it. You’re still in control, you just like to do things your way. Junk is at the forefront of great style: fashion may change, but style lasts forever. Walking the fine line between the two is what Junk does best.
