Many business owners, musicians, and individuals are starting Facebook fan pages. They are working full steam ahead on social marketing and establishing their business presence. Captivated by simple features like sharing photos, videos, and more people rush to get people to “like this.” Unfortunately, just like websites in the 1990s, most will fail.
Why?
Because your fan page doesn’t look right?
Why doesn’t your fan page have a traffic strategy?
Why doesn’t your fan page get the conversation going?
Unfortunately for all of the above and more! Most fan pages that are created are created in minutes, with no plan, no strategy, and no goal of what they should be doing for the business owner or potential customers. The ease of setting up a basic fan page is why most will fail miserably! Just because a task is easy or can be done in minutes doesn’t mean you should do it.
The reality is that a fan page allows you to create a powerful business presence on Facebook. This Facebook presence can allow you to drive more traffic to your website, build brand equity online, reach new customers, and gain the viral marketing power most business owners only dream of.
Even as easy as it can be to set up a basic one, you’ll fail if you don’t consider the key elements. Consider putting the following into practice when you want to build an angry customer base that wants your product/service.
Right Look = A powerful marketing tab
The first thing a potential customer will see could be your outdated wall or it could be a marketing landing tab. Creating a powerful marketing landing tab with custom graphics, video, and a marketing message will give people a reason to join the conversation. Although it requires a bit of extra work (and yes, you may need to hire help), it can mean the difference between hundreds of new people liking your Page on a weekly basis and a Page that is stuck with 50 fans.
traffic strategy
A web page fails when no one is looking and so does a fan page. A successful fan page is when there is a constant stream of new visitors joining the conversation. To drive more conversation and more sales, consider taking a balanced approach to attracting new visitors.
Consider doing everything from status updates, Facebook advertising, direct email, website marketing, article marketing, and more. With a consistent and balanced approach to attracting visitors to your fan page, you’ll have a lively conversation that translates to more sales.
Don’t be overwhelmed when considering traffic strategies. Start with the method that best matches your personality for maximum success. For some companies that could share more videos, for others it could dive right into advertising. Whichever method you choose to start with, execute it to the max!
Get the conversation going
New friends who “like” your Page will have nothing to talk about when you don’t start the conversation. Start conversations (and sales) by sharing videos, photos, and even hosting events online. You don’t have to have a huge marketing budget, just be willing to share unique videos, status updates, or even special product photos. Those who like your Page want to know what’s going on and by sharing different media you will allow them to engage with what they like the most!
Putting these simple strategies into practice will help your business rank higher on Facebook, build a large fan base, and increase your sales.
When you want to discover how to have a business fan page that has a powerful marketing tab, consider exploring our free powerful report on how to double your sales with a Facebook fan page: www.MarketingFanPages.com.
