Are you still making all those cold calls? Why make only cold calls when you already have a gold mine of leads for your next sales? Or even if you don’t cold call, but need more business right now, you need to tap into your best leads: your current customers. Whether you’re in financial services, travel, or any direct sales where you meet clients in person or over the phone, you have many dating opportunities at your fingertips with the people who already know you. If you have a good relationship with your clients and know at least some of the personal aspects of their lives, then you are in a good position.
All of our clients have constantly changing and evolving needs due to new circumstances in their lives. In other cases, you may offer a product or service that requires you to update your policy or maybe it’s a matter of style and just “keeping up with the Joneses.” But how do we capitalize on these occasions and events? Do we have to bother them again? How do we persuade them to join us again? Maybe you already call them or even send cards and if that has worked for you great! If not, we should probably try something more creative, right?
People are most impressed by the truly unique and unexpected. This is where your kitchen becomes your new prospecting tool! And for those who are inept in the kitchen, don’t worry, I have a solution for you at the end. with a few easy recipes, a little time in the kitchen, and a quick stop at the post office will delight your customers, make them laugh, and just make them feel appreciated. There are many easy and delicious recipes that make great bulk desserts so you can send a sweet or sweet gift to many customers.
So how is all of this going to get me more dates?
The trick is combining a truly quality gift—dessert—and a creative, perhaps even humorous message that bridges the gap between calling them and inviting them into your office. Look at these ideas…
Let’s say you’re an insurance agent and you have some clients who don’t own all of your lines of business.
- Research which customers have birthdays next month and choose a few of them carefully.
- Next, make a batch of 5 to 10 delicious Chocolate Covered Apples with M&M toppings and add a note that reads:
Sweetie, it’s your birthday! Let’s get in touch soon to make sure all your assets are covered in addition to your apple here.
- Stop by a courier service like UPS to ask about special delivery instructions to send the gift with care.
Or maybe you’re a travel agent and have some clients with a monumental birthday or anniversary a year or so from now. Send them a couple of big sundaes sugar cookies shaped like a cruise ship, palm tree maybe even the Eiffel Tower with the message,
You have worked so hard. You deserve that European vacation you’ve always wanted. please allow me help you add the icing on top for your 25th wedding anniversary when planning your trip.
Do you think these kinds of ideas would break the ice? You can bet!
There are many events or occasions when you visit your current clients: anniversaries, retirement, new job, baby on the way, or just to say thank you for past business, etc. Creating edible homemade treats in your kitchen is an inexpensive way to connect with your customers and keep them coming back in the door. You can have your husband, wife or even your kids help you if you don’t know cooking. If you don’t want to make them yourself, you can visit a website to have them shipped directly to some of your best customers, as that could be more expensive.
