Many people are intimidated when they hear the terms “network marketing” and “multi-level marketing” (MLM). Heck, even the term “internet marketing” can be a bit overwhelming for those just starting out in the industry. In fact, I spent several years shying away from the world of internet marketing just because I knew how many other successful internet business owners there were, and how much learning and catching up I would have to do to get to their level. Then one day I realized, with the help of the amazing turnkey program I’m using to build my current business, that I can’t sit around thinking I’ll never make it in this industry. Of course he wouldn’t do it with an attitude like that. I realized that in order to be successful online, I must take consistent action, commit to my success, and maintain a positive attitude. One of the biggest challenges for network marketers is finding and keeping good prospects to build their downlines, who in turn will help market and distribute their products and services. This is what you have to do:
If you’ve heard all of this before, that’s okay! Sometimes the best way to ingrain something in their minds and who they are is to listen to it a lot and then do it! Building a prospect base is about building a relationship with your prospects, and it’s about attitude: your attitude. It’s about your attitude about yourself, your industry, your company, and your business. You are the master of this prospecting game, but first you have to become a master of yourself!
Being a master of yourself means taking responsibility for your own successes and failures, and focusing on what is or will give you positive results. You need to realize that there are ups and downs in this industry for everyone, and you will experience some tough times. How you handle those tough times can make all the difference. Despite the obstacles you are bound to encounter, you need to stay consistent, focused, put in the time, and stay committed to your success. One of the best ways to avoid failure is to find a mentor above you who is where you eventually want to be. Find someone who is successful, learn from that mentor, and do what that mentor does. If you hang around positive people, you will become more positive yourself.
To gather prospects for your network marketing business, you must talk to people, enjoy talking to people, and do it on a daily basis. The more people you talk to, the more opportunities you have to build your downline, so you need to be in front of people, both online and offline. You have to give yourself and your business all the exposure you can manage. The thing to remember though is that once you’ve enrolled someone in your program and they become part of your downline, you can’t stop there! Building a downline is more than just hiring a new recruit. Now you become the mentor and you must teach them and show them how they can do what you are doing. This will help you build that relationship with your team that is so crucial to having a successful team. Remember that network marketing isn’t just about you, it’s about being on a winning team and working with others.
Prospecting and working on a team like this can be a scary experience for many people. That’s why it’s so important to maintain your self-esteem and be a confident leader. One thing that can improve your self-confidence is finding out as much as you can about your industry, your company, and your business. Know the ins and outs so you can explain it to your prospects and have an answer for them when they ask questions. You have to know how your prospects can benefit from your products and services. You have to believe in those products and services, believe in your company, believe in yourself, and believe in your business. The more enthusiastic you are about your business, the more people will be attracted to you and your business. You’ll know a good prospect when you see one because that prospect will possess the same positive attitude, enthusiasm, drive, confidence, and commitment to building their own downlines. Once you have a team of players like this, you’ll be on your way to network marketing success!
