Web hosting and attention-grabbing Facebook marketing
What works with social media for business owners?
mobile facebook for business
For starters, most websites and blogs are built on WordPress. Therefore, the security of your Word Press website or blog is crucial.
Two great security plugins are available for bloggers using WordPress. Imagine this scenario. One day you wake up and your blog has been hacked and all the articles are gone. Thank God for backups. It could be absolutely disastrous if someone were to hack into your WordPress site. SecureWP and WDSSecurity are two plugins that can be used in collaboration and give you added security for your WordPress blog.
- The password generator generates super strong passwords that no one can guess. If you have an administrator who has full access to your account, you should make sure that you generate extremely strong passwords.
- Many hackers use systems that are smart. They go to a WordPress blog and look at the source code to find out what version of WordPress is running on their blog. These plugins remove the WordPress version of your source code. Hackers try to take advantage of the challenges of your WordPress version, so by removing the WordPress version of your code, it is extremely difficult for automated attacks to target your blog.
- When you try to login to WordPress with the wrong password, it generates a response. These automated systems look for those answers in an attempt to hack your blog. These plugins remove that response entirely. Instead they beep or flash the login screen so that you as the user know you have the wrong password, but a machine or software tool wouldn’t know that, thus reducing hacking attempts automated.
Facebook Marketing on a Mobile Platform
Four hundred and eighty eight million people use Facebook mobile each month. That’s bigger than the entire population of the United States. In addition, three hundred million images are uploaded to Facebook every day. Nearly a billion members take photos and upload them to Facebook using their smartphone. People have Facebook on their smartphone and check Facebook when they are in line waiting for coffee, stuck in traffic and doing it almost everywhere, this makes mobile users very important to Facebook. Half of Facebook’s nearly 1 billion users use Facebook through their mobile device and are actually twice as active as non-mobile users.
People tend to never leave home without their mobile device. This is wonderful news for business owners! The more you, as a business owner, can get your message out to those users who are in constant contact with your circle of friends, the better. Marketing has gone from trying to get your message across to people during certain times to becoming an intricate part of their social experience. The ads come through your news feed, and users don’t even know they’re seeing ads. Facebook’s mobile ads click-through rate is an astounding four times that of Twitter!
Facebook, Instagram and Cameras
In the past, Facebook’s weak point was mobile. They were after the eight ball to develop a robust app, so with the purchase of Instagram, Facebook took the lead in this market. It shows the market that Facebook is serious about mobile. Instagram is solely a mobile application. You have to view the photos through an Instagram partner, but Facebook may be rolling out an Instagram.com profile where users can share their photos across the web. It could be a whole new social network like Pinterest.
Steve Jobs was a mentor to Mark Zuckerberg and Facebook is rumored to launch its own smartphone. They could be taking a leaf out of Apple’s book and working in a whole new market in the smartphone industry. It would be a whole new developer marketplace that is perfectly doable. At some point, there will be more mobile phone subscriptions than there are people on the planet. The whole world is in your hand with a smartphone. You can check your email, communicate with friends, check the news, use apps to do just about anything. It’s only going to grow and it’s a wonderful thing to connect people around the world. Facebook’s mobile app is still relatively limited. For example, you can’t share with the app. Therefore, many people use Safari to view Facebook on their smartphone and access the social network that way. Facebook could very well venture into the hardware market in the near future to further capture market share within the prominently growing mobile market.
Facebook Page Manager App
Facebook Pages Manager is a great way to manage multiple Pages. You can access your Page on the go, post content, and quickly respond to and moderate comments. It is very useful for business owners and entrepreneurs. The latest update to the Facebook iOS and Android apps will now allow you to tag your friends in status posts and comments. The feature, which has long been available on Facebook’s website, can be activated by typing “@” followed by the name of the friend you want to tag in your comment or status update. You can use this feature on the iPhone, iPod Touch, iPad, or any Android device running the latest version of the Facebook app. However, the most important feature that is still missing from the Facebook mobile app is sharing. This means half a billion people a day can’t share something on their mobile device.
Marketing Tips for Businesses
Mobile users should participate and be treated differently. It’s all about content. Mobile users default to the news feed, so the more you can be an effective producer of content, the better.
- Shorter posts are better: 160 characters or less
- be entertained
- Make use of photos
- Ask questions that are short and sweet.
- Include a call to action like “like” or “add your comment” or “click here.”
Local business and Facebook mobile marketing
For a long time, people could set up a check-in deal. Offers are only available if you have a Place Page. But if you don’t have a Place Page and can’t set up an offer, you can periodically post a status update, like “Are you reading this on your mobile? Come grab a free latte.” Every member of your staff should know all the ins and outs of what your company is doing on social media. Offer a coupon on the spot if people sign up. Encourage visitors to take a picture in your store and post it on Facebook. It can go a long way and get people excited if they see their friends in the store.
Facebook and the future of marketing
There have been a lot of changes to Facebook since it went public. Some of the changes include “promoted posts” and making news more difficult to access. Edgerank is the algorithm that all content on Facebook goes through. The content goes through the Edgerank filter, and this is how it determines what content will be displayed in the news feed. Ultimately, Facebook says that they will only show their content on average to sixteen percent of their fans. However, there are some tools that can increase your visibility on Facebook.
- advertisements
- friends lists
- interest lists
- Sponsored Stories
- promoted posts
- Reach Generator guarantees up to seventy-five percent of your content
As a marketer, you can do some split testing and allocate a budget to see which one will work best for you:
- Whether it’s a sponsored story that’s a post made on your fan page that turns into an ad
- Promoted posts that will be visible to mobile users and will have more visibility in feed, which is what people see on their mobile device.
There are some creative ways around this. Fan Pages like George Takei (an actor) is a page that has a phenomenal following and has a very high engagement rate. Study successful fan pages and look at their page to see how these brands are engaging fans. People on Facebook want to know that there is a real human being behind the brand.
Business owners have invested heavily in building a fan base. People have expressed their concern and frustration as a result of Facebook now asking for more investment to make their content more than 16 percent viewable. Next to each post on Facebook, you have the option to pay to make your post more visible. The large denominator problem is when companies have a large fan base, so if that person doesn’t regularly interact with the fan page, they won’t see the content. It can be very expensive to promote a post, sometimes three to five hundred dollars per post.
Why would you use a promoted post on Facebook?
If you have a webinar or special event coming up, a boosted post might be a good option. Some businesses have been able to double their reach and increase engagement with Promoted Posts. If a Page has a low follower count or has a low engagement rate, like less than two percent, you might want to play around with Boosted Posts to see if it’s a worthwhile lead. You can better reach mobile users with a promoted post.
Web Hosting Tips for Facebook Visibility
If you’re like most business owners, you have a website or blog that serves as the ultimate destination for visitors. Some people call it their “money site.” A Facebook fan page for your business can funnel visitors to your website or blog, where hopefully that visitor will take the MDA (most desired action), like joining your email list or purchasing a product. Therefore, as a business owner, it is imperative to maintain a professional looking website or blog online. This can be done with a web hosting account through a reputable hosting company that offers tools like WordPress, Joomla or Drupal content management systems to create a compelling web presence.
