The secret to success with any product, and particularly with a beer, is flavor and presentation. Australian entrepreneur Philip Smouha has hit the jackpot with his boutique drink Lucky Beer. The drink and the bottle are made in China. So he’s not surprised to learn that the beer has a distinctive Asian flavor.
Lucky Beer comes in an unusual bottle. Unusual in more ways than one in that it has the image of a laughing Buddha on it and the bottle is a plump, chunky shape unlike the standard beer-in-a-bottle shape you see everywhere. Only the bottle catches the eye and Smouha is disappointed to see the end of the glass bottle once the beer has been consumed. Smouha believes that there are many uses for the bottle slam including; cute chandeliers and like a cheeky vase. His business headquarters have many examples of recycled Lucky Beer bottles.
The beer has hit the spot with trendy and discerning beer drinkers in Sydney, where it is known as a city beer. Distribution to other Australian cities has begun, but there has been a surprising development in international sales. Beer drinkers in Los Angeles and the Big Apple have discovered the unique taste and appearance of Lucky Beer, where it has a strong and loyal following of both male and female drinkers.
The inspiration behind Lucky Beer was that Smouha wanted the wow factor to be applied to the bottle. This has been achieved by far. The smiling Buddha and the bottle design in general are always a topic of conversation long before the unique flavor of liquid amber hits the taste buds. Many drinkers enjoy a Lucky Beer with a slice of ginger. It is certainly a unique flavor. The unique flavor of the beer also goes hand-in-hand with Asian-style cooking, especially Southeast Asian foods where ginger is common.
Getting a new beer launched in the competitive Australian market is a difficult task. That Philip Smouha has achieved such niche success with his Lucky Beer is no small feat. To then have that same beer that is becoming increasingly popular in the American market and in New York in particular is a spectacular success.
Lucky Beer’s global markets have yet to be explored, but soon will be. One can only imagine the future this smart drink is destined to create as Philip Smouha scores another carefully planned business success!
