If you live in a suburban neighborhood, you’re familiar with those little paper signs left on your front doorknob about a special at Pizza Hut or a sale on windows from a window manufacturer. You have to be like Pizza Hut! Well, not exactly, but you do need “Real Estate Agent Door Hangers.”
They can be annoying (at least they are to me, unless it’s pizza), but it’s a numbers game like any other marketing weapon. A certain number of people will need/want that particular service and will respond to the ad/door hanger.
The great thing about “Real Estate Agent Door Hangers” is that you can target any neighborhood you want. If you specialize in “glendale“, for example, and you specify that in your marketing piece (Realtor Door Hanger), you will target your audience as much as possible. Marketing is all about getting a specific list of prospects and you can do that with door has yet more sense as a realtor or agent because you specialize in a certain geographic area, of course.
By the way, you might be terrified of walking up to someone’s house and putting a “Real Estate Agent Door Hanger” on the doorknob. It’s okay. An alternative is to hire your teenager or college student to do it for you. Pay them by the hanger and save yourself the agony. Or you could offer them a referral fee for any deals you close as a result of their doorstep notices. That will really kick them in the pants for putting those pups on every doorknob they can find. Plus, it will force you to keep track of your marketing, which is a must.
Of course, the advantage of doing it yourself is that you’ll get to know the neighborhood better and probably strike up a few conversations with people who come to the door or are outside. It’s about building relationships and this is a great way to do it.
A word of caution, though: Be discriminating about which neighborhoods you hang these “realtor door hangers” in. If the area isn’t that great, skip it. It’s not worth getting shot at or mugged.
Also, if you’re trying to get listings, you want homes that will potentially sell quickly; not the crack house that people won’t pass by. Stick to the nice suburban areas where your safety is not in jeopardy. That way I won’t have to worry about you.
So the first thing you need is an attention-grabbing “real estate agent door hanger”, of course. Visit DoorHangers.com to see the most affordable and professional-looking options. Put some color on it and make it pop and be sure to brush up on your writing skills; You’ll need excellent sales copy to get a high response rate.
Once you have your door hanger printed and in hand, it’s easy. Just walk through the selected neighborhoods and hang them. Easy. Once again, it’s all a numbers game. The more you hang up, the more traffic you will send to your website or phone.
If you really want to increase the success of your door hangers, come back and hang them once a month or so. Statistically, a consumer takes 7 times before becoming familiar with your brand. Repetition is the key.
Even if your marketing piece sucks, if you get it in front of the consumer enough times, you’ll see results. It’s well worth the time and effort to continue to hang these door hangers month after month, or whatever period of time you choose. You will reap the rewards in the long run, trust me.
One final thought, don’t go flimsy and cheap with these door hangers. Don’t print some black and white copies off your computer and cut holes in them to hang over your doorknob. What will people think about you and your brand? Is that portraying the image you want to convey? Of course not. So spend a couple of bucks and get them right.
Have them professionally printed and have them reflect the image you want to convey of your brand. Don’t skimp on this. It’s very important.
But of course you don’t want to go bankrupt either. There are some solid, low-cost door hanger designers and printers out there. Take a look and get started!
