You have signed on the dotted line and are now part of a great multi-level marketing company. Then they give you all the tools and sales paraphernalia at those Saturday morning network marketing meetings. Guess what? All the other distributors in your company have exactly the same tools as you. What will you do next?
Branding yourself is very important every time you enter any direct selling company. This is true not only for offline marketing but also for online marketing.
When you sign up with a network marketing company and plan to promote yourself online, how do you go about creating a unique brand for yourself on the Internet so potential distributors or customers trust you enough to do business with you?
The following is a list of three ways to market yourself online so that you can earn the trust of a potential distributor or customer.
- blog: Prospects and distributors really want to know what kind of person you are. They also want to know the types of products or services you offer on the web. Blogs allow you to bridge the gap between you and your distributor/customer on various issues that affect and relate to your online MLM business.
- Join special interest groups: You could become a member of special interest groups on Yahoo! Groups or participation in community forums where potential distributors discuss ideas. When you post to those groups, you want to get feedback from your readers and learn about customer behaviors as well as interests in your own MLM business. Be sure to take time to answer any questions someone has. By doing so, you express your voice into text words and promote products or services to your future distributors or customers in this way.
- podcasting: Creating podcasts is not a difficult process and allows you to get a stronger interaction between you and your prospects. What you might do in podcasting is set up an interview with a downline distributor to explain the benefits of your MLM company’s compensation plan, products, or services. Listeners want to hear the words that come out of your mouth. Therefore, podcasting is a great tool that can be used to promote yourself in the online market.
Once you’ve established your personal brand, it’s up to you to maintain your brand throughout the life of your network marketing business. As you gain new skills and experience in network marketing online, your brand will grow as well. As your brand grows, you should always make constant changes to maintain your brand.
