While there were many unprecedented circumstances that have unfolded in 2020, it has not all been negative. Global pandemics aside, there have actually been some interesting societal changes that could drive growth and positive developments in the future.
Government officials and concerned friends and family are urging to continue self-isolation at home to protect the health and functioning of our hospitals and people, and there has never been a better time to do so. Our access to information through the use of the Internet has allowed most job functions, income streams, and relationships to continue and sometimes even thrive in a physically isolated society. On top of that, these relationships and business opportunities have been supported more than ever by the use of video, whether it’s digital animation, social media marketing or corporate video productions, people need to get their message across now more than ever.
Fortunately, with people relying on staying home and using screens and technology, video is the perfect medium to communicate directly with consumers. Even Mark Zuckerberg, Facebook’s CEO, believes that video is a critical part of our future, as he increasingly shifts his platform to video stories and video ads. According to Wyzowl in his annual State of Video Marketing Survey for 2020, 92% of marketers say video is an important part of their marketing strategy. This is an increase from 78% on 2015. This growth has a lot to do with the 88% of marketers saying that video marketing gives them a positive ROI, or return on investment. That statistic has grown from just 33% in 2015, which means that marketers and consumers alike are transitioning to consuming video to learn about the market and communicate with consumers.
Jonathan Barnard, Zenith’s head of forecasting, spoke about his thoughts on this trend: “Online video consumption is growing rapidly, and the average person will spend half as much time watching online video as watching mainstream TV this year. This supply of rapidly expanding audiences is driving rapid growth in advertiser demand, making online video the fastest growing digital channel by ad spend.”
This is great news for us and our clients as the opportunities for well-produced video grow. There have been limited opportunities to produce live video content locally at our base of operations in Richmond, Virginia due to distancing requirements, however our customers continue to demand marketing material and animation online. We have been able to find creative solutions to produce what our clients need, and that includes character animation, 3D rendering and modeling, remote interviewing, and video editing from existing footage. From our perspective, the need for a strong message communicated through moving images and audio has not diminished, it is becoming the new standard for digital advertising.
https://sprocketmediaworks.com/2021/03/11/consumo-de-video-durante-la-cuarentena/
