Compared to traditional photography, packshot photography is one step ahead, especially for products in the sales and marketing sector. In this article we will discuss the difference between traditional photography and packshot photography, which one is better depending on the situations, how packshot photography has evolved, and how it can be used today to make businesses more productive and save costs.
Let us first analyze the meaning of traditional photography. Traditional photography can be designed into two categories; home use and commercial use. Home use is simply taking photos at will without really caring about quality, as simply the meaning attached to it is important. For example, taking photos of a child in front of her birthday cake doesn’t require any specific makeup and lighting setup; just point and click.
Business photos are taken by professionals with the goal of creating sales or communicating. Sometimes a full setup is needed to create a background for the object or person. We will develop more on this later.
On the other hand, packshot photography is a smart form of photography. Packshot photography is the use of professional digital cameras to take high-definition or high-quality photographs of objects or people placed inside a special photo studio. The size of the digital photography studio differs, as there can be several types of studios for small objects like rings, for large objects like suitcases, and for very large objects like a motorcycle.
Traditional Photography vs. Packshot Photography
In marketing and communication, both types of photography are important depending on specific situations. For example, taking photos of a hotel for the creation of its website would require the use of traditional photography. In such a case, packshot photography would be inappropriate. Consider the case of a supermarket product. With packshot photography, you can easily produce uniform product photos against a black or white background. This type of photography is very versatile compared to traditional photography. The obtained photos are ready to use and you do not need to edit them to remove the background. Therefore, time and production costs are saved.
We can also consider the case of a model who needs to take photos on top of a building for advertising purposes. If we relied solely on traditional photography, we would have to bring all the film crew, equipment, and lighting setup to the top of the building. This would cost the company a huge waste of time and money.
However, with packshot photography, one can take the same photo of the model inside a digital photo studio in the comfort of their office and then crop the model to overlay it on another photo. Such a photo can be done in-house in minutes. Therefore, with packshot photography, all kinds of photos can be easily created.
Evolution of packshot photography
Packshot photography has been constantly evolving over time. There are now packshot photo studios on the market that can be used to create amazing high quality photos and high definition product photos. Also, these digital studios have uniform lighting conditions and you can choose white or black backgrounds for photo creation. What is more interesting is the fact that there are some packshot studios that can create interactive animations with just a few clicks. There is the 360-degree animation of products and the three-dimensional animations of objects. Both animations and photos can be created very easily thanks to the intuitive interface of the digital studio. Thus, packshot photography has really evolved and become indispensable today for better photo and animation production.
Benefits of packshot studies
- Create high-quality product photos in just a few clicks
- Your products become interactive with 3D animations and 360 degree animations
- Anyone can create HD photos with the intuitive interface
- Production can be done in-house, saving time and money.
- There is a higher customer conversion rate due to attractive photos and animations.
