Digital Marketing

10 Great Tips for Webinars

Great webinars generate qualified sales leads. They require planning, practice and constant monitoring. Here are 10 tips that will surely work for you.

  1. Plan, plan, plan – Create a webinar plan that includes schedules, potential speakers, a registration process, budget, promotion, success metrics, and follow-up.
  2. timing is everything – Schedule your webinar when the largest number of people can come.
  • If your audience is national, hold the webinar in the middle of the afternoon, that way people from all time slots can attend.
  • Tuesdays and Wednesdays are generally the best. People don’t just start or end their week.
  • promote it – If you build it, will they come? It depends. They know? They care?
    • Study your key audience and develop a targeted marketing strategy.
    • Try different messages and ad sources. be creative. See what works.
    • activate networks. Word of mouth is key, so include an “invite a colleague” link in all exchanges with potential attendees.
  • Webinars don’t happen in a vacuum. Make sure your webinars are integrated into your overall marketing strategy.
  • Engage your audience – Email, the web, to-do lists, and the phone are just a few of the many distractions speakers have to make do with.
    • Make sure that the content is informative and that your speakers are interesting.
    • Get information from your sales team.
    • Get your entire marketing staff involved.
  • Conduct surveys – Do not miss the opportunity to ask your audience their opinions. Use your webinar to learn more about your audience and what matters to them.
  • Practice, practice, practice and plan for the worst – Train your speakers. Presenting in a webinar is very different from presenting in person.

    Noubliez pas – All speakers must use landline phones with headsets and have a hard copy of their presentation in front of them.

    • Technology is not infallible. Prepare for all calamities. Schedule at least one run that covers:
    • web conferencing technology
    • Presentation and time of the webinar
    • Questions and answers
    • How to handle a loss of audio or web access
  • Choose a good conference provider – There are many web conferencing providers out there. Can yours handle your volume and support you when there is a problem?
  • Make the most of registration – Every time someone registers for your event, you have the opportunity to learn more about their interests and needs. Include different touchpoints like demos and whitepaper downloads in all signup emails. Noubliez pas – Automate the registration process as much as possible and make sure your metrics capture what happens.
  • Respect your audience – People take time out of their day because they are interested in solving a problem. The hard sell doesn’t work. The soft sell yes.

    • Related Post

    Leave a Reply

    Your email address will not be published. Required fields are marked *