Whatever your business or industry, choosing the right domain name for your online presence can have a huge effect on your future success. While the sheer number of options available to you means there may not be a better option for your needs, making a poor decision can certainly hamper your efforts; your internet marketing strategy, your lead capture, and ultimately your sales.
A good domain name should be distinctive and accurately represent what your business is about, and there are certain ways to help ensure that your chosen domain achieves these goals.
Once you’ve settled on what you decide is the best domain for your business, you can even think about what others might work in your internet marketing strategy as well.
Read on to find out how all this can be done.
Easy to use
Crafting the perfect internet marketing strategy, only to have it undermined by an awkward domain name, would be almost criminal in the modern business world. If you want people to remember your domain name and make sure it’s always spelled correctly, it needs to be as attractive and simple as possible.
This means that anything too long should be avoided, as these are aspects that can be misspelled. These include double ‘L’s or ‘T’s, unnecessary periods, hyphens, underscores, or numeric figures.
Company initials are good for shortening long company names, they are easy to remember and very difficult to misspell. If your company initials are already taken, whatever else you choose should be short, sweet, and to the point.
Pros and.com
For companies based in the United States, the .com domain remains the most desirable suffix for those who want to be seen as an authority figure in their industry. Fortunately, here in Canada, the .ca domain is just as well-recognized and, in fact, can be beneficial to your company’s image if you’re looking to serve primarily local customers.
Depending on the nature of your business, the recently launched batch of new gTLDs (generic top-level domains) can also help you project the right image of your domain name extension. Although .gov has long been used by government sites, .edu by educational facilities, and .org often used by nonprofit organizations, options now include evocative terms like .guru, .consulting, .world, and .ninja, extensions that are regularly played in the world of modern internet marketing strategy.
Smart use of any of these can result in a more memorable domain name for your business than .com could, which means spending a little time and research before deciding on yours is highly recommended.
domain event
If you are planning different campaigns either as part of your internet marketing or offline marketing strategy, another tip is to create multiple domain names that include different keywords related to your business. These could be your location, your product or service, the benefit your product or service provides to your customers, or a combination of any of the above.
By registering bestpizzaincalgary.com or imhungrynow.ca, you can use them as a split test to see which produces the best results, both as part of your internet marketing strategy and in printed material such as handouts or menus.
We are often asked ‘what’s in a name?’ When it comes to domains, with all the options available and the inherent difficulties of choosing a bad one, there really are quite a few. Take the time to make sure you get yours right.
